In the video, the brand urges to pay attention to manifestations of humanity and kindness and expresses gratitude to the people who help make the world a better place during the coronavirus pandemic.
The short film contrasts the negative aspects of the current situation with the Covid-19 pandemic and the good that can be seen in them. Thus, the selfless work of doctors and teachers from all over the world stands out, the call to hear the birds singing in the silence of the deserted streets sounds, and also such simple stories are remembered as the warm communication of neighbors, friends and relatives, even when physical contact is impossible.
The video uses footage of people from all over the world who, in an unprecedentedly difficult situation, are trying to bring a touch of humanity and hope to overcome difficulties. It can be as much as saving lives, as well as a little funny dance that will just cheer someone up. Contrasting these displays of kindness and a positive outlook on the world with cadres demonstrating the plight of hospitals, shops and empty schools, Coca-Cola calls not to lose hope and remain human even in the most unbearable situations.
At the end of the video, Coca-Cola calls to look at the situation in the world from a different angle in order to see the glass half full, and addresses those who have not lost their humanity during this difficult period with the phrase - "Thank you for filling the glass with kindness and hope" .
The mini-movie is called For the Human Race - "For the human race", it was created by the Malaysian company Merdeka LHS for Coca-Cola. The soundtrack for the brand's video message was the song Superheroes by the Irish band The Script.
