Producer of the famous Corona beer, AB InBev decided to completely rethink the packaging concept.
The idea is to change the shape of the beer cans away from the traditional plastic rings that hold six cans together. Now they will have a special thread that allows you to screw one can onto another. The result is a kind of long set, consisting of beer cans, put on one another.
According to Yahoo Lifestyle, the design is very strong - 10 cans can be combined into one stack at once. The length of such a structure will exceed 1.2 meters, it is doubtful that someone will resort to this possibility very often.
Packaging for six cans has long been faithfully served by manufacturers of canned drinks. However, recently there has been a trend towards environmental friendliness and the rejection of plastic. Such beer packing rings can be found by the thousands in any landfill, lying in forests, floating in the oceans. The need to come up with something new arose a long time ago. But finding a replacement for the old and proven solution turned out to be quite difficult.
So far, it is difficult to say how successful the Corona solution is. On the one hand, it allows you to completely abandon any additional elements made of plastic or cardboard. On the other hand, the user gets an unintelligible "pipe", instead of a compact "cube". It is not clear how much consumers will like this solution. Although, it becomes possible to create various unusual installations, which you might really like. The manufacturer himself focuses on the simplicity of the solution, which allows you to do without additional materials.
The new packaging is currently being tested in Mexico, the home of Corona. If they are successful, then soon we will be able to see screw-on beer cans on our shelves.