The JYSK furniture store chain, which is sometimes called IKEA's main competitor, opens its first store in Moscow.
This became known from the official statement of the company. The Danish retailer announced the opening of the first Russian mono-brand store, which is located at Verkhnyaya Krasnoselskaya, 3A, in the Troika shopping and entertainment center.
The outlet opened on June 3rd. And in honor of this event, visitors are waiting for discounts, the size of which in some cases will reach 50%. The promotion will last until June 24th. Also at the service of consumers is the JYSK online store, which delivers in Moscow. The opening of the stores was scheduled for April, but the coronavirus epidemic prevented these plans.
Just like in stores IKEA, the JYSK network sells all kinds of furniture, fittings, mattresses and a variety of accessories. A very wide range is presented. The company emphasizes with particular pride that it is the official supplier of the Danish royal family. The name JYSK comes from "Jutland" ("Jutland"), the name of the peninsula belonging to Denmark.
The history of the JYSK brand began in 1979, when the company's first store opened in the Danish city of Aarhus. Since then, the network has grown to nearly 3,000 outlets in many countries around the world, including exotic destinations such as the Faroe Islands.
The JYSK network is also widely represented in the countries of the former USSR, but for a long time it did not enter the Russian market. It is stated that the company plans to open stores in many major cities of the country.