Dell Purely You.
Dell. Uniquely You. (used in Australia)
Easy as Dell.
The history of this company - one of the leading manufacturers of laptops, netbooks, desktops, servers, as well as smartphones - is, first of all, the history of its founder, Michael Dell. His life is a perfect illustration of the "American dream" that has come true.
Mike was born in 1965 in Houston, Texas (Houston, Texas). While still a schoolboy, he established himself as an enterprising person. At a time when peers were only interested in games, Mike was earning pretty decent amounts for a teenager.
At the insistence of his parents, the young man went to study at the University of Texas at Austin as a dentist. At the age of 19, he began selling computers of his own design. Things went well and Mike decided to start his own company, calling it PC's Limitedwith a starting capital of $1,000. She was so successful that studying further lost all meaning. Michael left the university and went into business full-time. Thus, 1984 can be considered the founding date of modern Dell.
In 1987 the company changed its name to Dell Computer Corporation, under which it will exist until 2003. In the future, due to the fact that not only computers were produced, a new name was adopted - the current Dell Inc..
Dell went down in history as one of the fastest growing. When Mike was only 26 years old, his company was already on the list Fortune 500. Very quickly, he gets into the list of the richest people in the United States. At the age of 39, Dell leaves the post of manager, while remaining on the board of directors.
|Dell XPS M1730 (image from official website)|
So what is the success Dell? In addition to the entrepreneurial spirit and perseverance of the founder, primarily in an unusual approach for those years, the company traded its products personally, without resorting to the services of intermediaries. The new business model has fully justified itself. First of all, due to the absence of intermediaries, the cost of computers was significantly reduced. And then, users had the opportunity to personally contact the manufacturer and report all the shortcomings they found, express their dissatisfaction. Thus, the company's management could learn about the shortcomings of the products in a timely manner and quickly eliminate them. This approach proved to be justified both in the West and in the East.
The main thing that stands out Dell among such companies, these are its three main principles, which are that do not deal with intermediaries, never create inventory (and therefore be ready to completely change direction at any moment) and, most importantly, show maximum respect and sensitivity, when communicating with clients. Dell provides a wide choice of configuration of the desired model. The customer can choose from a wide range of body colors.
However, despite the dynamism of the development process, the history Dell not distinguished by striking facts. This is hard work, successful solutions and various models of computer technology, among which there was not a single very bright and interesting device. In an attempt to compete Apple, Dell develops a line of stylish laptops Adamo. The devices turned out to be interesting, memorable, but in general, they were greeted by the public rather coolly.
To date, the number of employees of the company is already tens of thousands, and revenues are in the billions.
The company's headquarters is located in Round Rock, Texas, USA (Round Rock, Texas, USA)
Talking about Dell, one cannot fail to mention a few interesting facts related to both Dell and another famous American company - Apple.
Those who know the history of computer technology remember that at the end of the last century Apple was on the verge of bankruptcy. Opinions on the topic “what Apple must do for salvation? Articles with similar topics appeared both on the pages of little-known and very respected magazines. But in reality, no one believed in the salvation of the “fruit company”. When Mike Dell was asked a similar question, he replied that the best solution would be to dissolve the company and distribute money to contributors. In reply Apple stated that from now on, it is considered to be its main competitor precisely Dell. And the genius of Steve Jobs allowed not only to resist, but also to surpass the recent offender in capitalization (although most of the market still belongs to Dell).
One day, at the dawn of an era iPod, someone asked Jobs if he was afraid that such a device would be created and Dellwith much greater potential. Which was followed by a simple but capacious answer "Have you ever heard of Dell fans?".
In fact, Dell's association with Apple, a little deeper than you might think - Mike's first computer, from which his passion for this technique began, was once insanely popular, Apple II. He was given by his parents in 1980 when the boy was 15 years old.