The company has filed for bankruptcy and plans to open new stores in major shopping centers in the United States.
In March 2018, Toys "R" Us, an American company that owned 850 toy stores, filed for bankruptcy. However, as often happens in such cases, the brand itself has not disappeared and is now returning. Just in a slightly different way.
In January 2019, Toys "R" Us completed bankruptcy proceedings and changed its name to Tru Kids. Naturally, the revamped company still owns the Toys "R" Us and Babies "R" Us trademarks. It has now become known that two new stores under the first brand are planned to open in major shopping centers: Galleria in Houston, Texas, and Westfield Garden State Plaza in Paramus, New Jersey. malls.com.
According to a press statement, the stores will be smaller than the Toys "R" Us of yesteryear, at around 600 sqm. At the same time, they will be built in the style of a game room. Representatives of the company are confident that the new design will definitely appeal to visitors, regardless of their age. Although, they will probably need some time to get used to this format. Interestingly, Tru Kids plans to receive income not from sales, toy manufacturers will pay her for the right to list their products in the company's stores, while keeping all the profits for themselves.
Shoppers will be able to interact with every toy sold in the store, from both big brands and smaller manufacturers. At the same time, they will also be able to make online orders - while a wider range of products will be available to them. Naturally, they will be able to place an order directly in the store.
By the end of 2020, it is planned to open 10 more similar stores. True, their area will be larger - about 900 sq.m.