For more than seventy years, the French Fashion House Christian Dior has been spoken of as one of the main symbols of fashion and the cradle of the mass of the most famous couturiers of the 20th century.
And in our time, no one has any doubts that Dior is one of the most reputable brands in the world market. But at the same time, few people know what exactly this brand began with ...
And it all started almost immediately after the end of World War II - in the fall of 1946, when the 40-year-old C. Dior, quite wise in life, created a gallery in which paintings by famous masters of the brush, such as Dali and Picasso, were exhibited. The future trendsetter announced his exhibition on October 8, 1946, but he did not stop there. Immediately after the presentation of his first brainchild, Dior begins to develop clothes and exclusive hats for orders from various fashion houses already well-known at that time. Soon he released his own collection "Corolla Line". She made a splash in the fashion world and was called "new look". Thin waists, corsets, skirts, ankle-length and unusual cut sleeves of dresses and blouses, more reminiscent of kimonos.
However, not everything went so smoothly at first. Along with laudatory reviews, Dior received a lot of negative reviews, he was attacked by many critics who believed that he made the lady ugly. He said that he created his models in order to make women even more beautiful. Women wanted to be graceful, they wanted to wear beautiful clothes. And Dior helped them just here - sophisticated models turned a broad-shouldered female soldier into an elegant lady. And, despite the many spiteful critics, every show of Christian Dior's models was taken "for an encore!" He was awarded the Oscar of High Fashion.
The master of haute couture had a strict rule: “I don’t mind if you are scolded, but on the front pages of newspapers. But I will be upset if laudatory words are said about my name and my work, but on the last pages. This popular expression has become the motto for many followers of Christian Dior!
Fashionistas expected each show of Dior with special trepidation. Dior named each dress beautifully, as if writing a play with interesting characters. Each collection was associated with theatre, literature, flowers, museums and, of course, with beloved Paris - a city that has always been considered the trendsetter of all world fashion.
For a long time, Christian Dior had a small fashion house for VIPs, but the master wanted something more. Without hesitation, Dior opened a fur department and a company for the creation of exclusive perfumes and toilet water "Perfume of Dior". He wanted all his outfits to be accompanied by a stunning fragrance with a whole train of desires. Parisian fashionistas received Miss Dior, Diorama and Diorissimo perfumes as gifts. Dior became the founder of licenses for the development of high-class fashion. Thanks to the master, the concept of “haute couture” (“Haute Couture”) appeared. The public, in gratitude, presented Dior with the Order of the Legion of Honor.
Since then, every banker wanted to be honored to finance any new venture of the rising star of the world fashion. Aristocrats literally stood in line for Dior's blessing. Once even the Queen of England invited a celebrity to show the unique models of the latest collection (the show was held at the French Embassy in London). Later, the couturier showed the new collection to the aristocratic families of England. The guests of the show were Princess Margaret, the Duke and Duchess of Marlborough.
Christian Dior was superstitious and before the start of almost every show, he laid out tarot cards. In addition, at each show there were a lot of lilies of the valley - the fashion designer's favorite colors.
The master created each model, using not a sober calculation, as many businessmen do when creating their new projects, but an illusory representation, spectator perception. He, like Pygmalion, created a unique image of Galatea, cutting off all unnecessary, making a beautiful image of a woman.
Under Dior, several industries were created: he invented shoes, gloves, hats, belts, jewelry. Dior's most famous motif is the lily of the valley, which he literally elevated to the rank of worship. His firms operated in many countries.
The master was the creator of a "new image" and a new type of business, combining various industries to create a single image of Dior. Hats and caps of different styles and sizes are Dior's favorite accessory. Another of the most noticeable elements of almost all outfits, Christian Dior considered bows.
The master was very worried about the future of the House of Dior. He believed that his Haute Couture House was a laboratory of ideas and a forge of new talents. High fashion must be ahead of its time, defining the future of fashion. But, he wanted the models created in his Fashion House to be worn not only by VIPs. All women should wear them, he believed, in order to always look beautiful, fragrant with amazing aromas. He dreamed of women feeling fashion, being able to understand fashion and wearing fashionable outfits.
Couturier did not live to old age and died at the age of 52 in 1957, having become famous all over the world in a little more than a decade! Today, in the city of Granville, there is a museum that contains everything related to the life and work of Christian Dior.
After the death of the Master, the House of Dior was headed by a young fashion designer, Dior's closest assistant, Yves Saint Laurent. Later, the place of the main fashion designer was taken by Mark Boan. After the house of Dior was acquired by Barnard Arnault, he appointed Jean Franco Ferre to the position of chief fashion designer. Since 2012, Raf Simons has become the main fashion designer, but only four years have passed, and an experienced fashion professional, Maria Grazia Chiuri, took his place. This woman became the creative director of the Dior brand, but none of the couturiers changed the concept of Christian Dior. In the models of the House of Dior, there are still flowers, a lot of flowers. Especially the lilies of the valley.
Christian Dior is perhaps the most famous brand in the world today. Dior fashion houses, shops and boutiques are available in Australia, China, America and Brazil. It is worth paying the first attention to the diversity of the assortment. This includes clothes, shoes, cosmetics, and accessories.
Couturiers of the House of Dior have preserved the brand, using all the symbols of Christian - flowers, flower classics, nature. The collections are saturated with neon colors and geometric patterns. Puffy skirts, jackets and simple blouses are also present in the models.
Dior had several principles of professionalism. Experienced couturiers should respect the secrets of art. It is necessary to constantly analyze, fantasize, look for ways that will encourage mastery.
Fashion designers must understand how important clothes are for a person. The image created by clothes, fragrances, accessories should decorate a person, emphasizing his wonderful qualities. People must learn to feel nature, color and match the world around them.
The Dior brand will always be popular. Thanks to his vision of beauty, Christian Dior brought a lot to the development of culture, fashion, beauty. Over the years, his students have tried to maintain the traditions of the master, and the competitors have no choice but to treat him with respect. And today, Christian Dior is an idol, the idol of his numerous admirers and admirers. Until now, many novice couturiers are trying to imitate Dior, to continue his work.
The key idea of Dior, who idolized women, is the belief that their clothes should be stylish and fashionable. It is on this that the concept of the Dior brand is based - both then and now. Dior women amaze with their elegance, sensuality and sexuality. A woman must always be beautiful!