The collection will go on sale in the spring of 2022 as part of a large-scale environmental program.
The Russian representative office of Disney has agreed to cooperate with the Detsky Mir group of companies, within the framework of which a collection of clothes for children with symbols will be created National Geographic brand.
It is reported that the collection will go on sale in the spring of 2022, its launch will be part of a global program to preserve the environment and draw attention to pressing environmental issues. Part of the funds from the sale of the collection will go to support the National Geographic Society.
According to Kakhaber Abashidze, CEO of Disney in Russia, the CIS, Central and Eastern Europe, cooperation with Detsky Mir will provide support for the National Geographic Society, and will also "help raise awareness of environmental initiatives among Russian families."
Detsky Mir, in turn, emphasized that an important area in the group's activities is caring for consumers, protecting the environment and rational use of natural resources.
Controlled Disney brand The National Geographic brand has been supporting the National Geographic Society globally for many years. Over the past five years, more than 500 grants have been awarded to researchers and science communicators.