The struggle for the viewer between video content providers, which is now in full swing, has received another major player.
Disney+ video-on-demand streaming service from The Walt Disney Company launches. On November 12, the competitor to Netflix, Hulu and Amazon Prime became available to users from the US, Canada and the Netherlands.
Disney+ can offer viewers movies and TV shows from the Disney Studios as well as Lucasfilm/Star Wars, Pixar, Marvel and National Geographic, and customers can access select content from 20th Century Fox, Hollywood Pictures, Fox Searchlight Pictures, ABC Studios and touchstone pictures. In total, there are about 500 films and 7000 episodes of television programs available, and the amount of content will continue to grow. Viewers also have options to purchase bundled services from Disney+, ESPN, and Hulu.
A distinctive feature of the Disney + service, according to Bob Iger, CEO of The Walt Disney Company, will be its focus on the family audience. There will be no content intended for adults, so all the films and programs of the service can be watched by the whole family.
According to the Manatt-Vorhaus Digital Strategy Study, video streaming customers are willing to pay for additional subscriptions, and YouTube and Amazon (37 and 32% respondents) are the most likely options for them in the near future. The prospects for Disney+ are also quite good, 23% potential customers are ready to turn on this service in addition to their existing subscriptions.
Introductions Disney many have been waiting for the subscription entertainment content market. Indeed, in 2019, the company's distribution agreement with Netflix ended, and the logical step for the company was to independently enter the promising market, which is now actively replenished with new players. including Apple TV+.