The Walt Disney Company has announced the forthcoming launch of its own Disney+-branded streaming service.
Услуга будет доступна для пользователей по ежемесячной подписке, стоимость которой составит $6,99 в месяц. Таким образом, на момент старта сервис будет дешевле лидирующего на рынке Netflix ($12,99 в месяц) почти вдвое. Годовая подписка обойдется клиентам Disney+ еще дешевле — $69,99, то есть по цене 10 месяцев.
The official launch of the new service in the US is scheduled for November 12, 2019. Within two years, the company plans to bring the new service to all key global markets. Disney promises its customers a package of new and classic TV shows and movies from some of the world's most popular entertainment franchises. In addition to its own movies and TV shows, the company will add Pixar cartoons, Star Wars episodes, a host of Marvel Movies, and a complete archive of 30 seasons of The Simpsons to the subscription.
At launch, Disney+ subscribers will have access to 400 films, as well as 7,500 episodes of 25 original series. Some of the studio's new films will be added to the app, including a remake of Lady and the Tramp. New releases will appear in the subscription shortly after their release on the big screens.
The content will be available on Smart TVs, as well as personal computers, smartphones, game consoles and tablets. The company also announced that it has reached an agreement with Roku Inc. and Sony Corp. about the start of distribution of the service on streaming and game consoles.
In 2020 Disney plans инвестировать в создание собственного контента около $1 млрд, а в течение следующих трех лет — еще $1 млрд. В компании ожидают, что к 2024 году общее число подписчиков на стриминговый сервис достигнет 60-90 млн человек.
