Palm trees, gazebos, mountains and sea waves - the Sochi logo has collected all the most recognizable motifs of the city.
Sochi hosted a presentation of the city's tourist brand, which was developed by a team of specialists over the course of six months. Out of 20 proposed concepts, the final version was chosen, which, according to the Public Council, consisting of designers, architects and representatives of the resort sector, expresses all the best in the idea of the resort.
The symbol collected images of sanatoriums, ski resorts, the sea and hospitable nature. In the logo, the viewer immediately sees the symbol of the rotunda, in which, upon closer examination, he notices palm-tree columns, mountains with the sun rising from behind them, as well as sea waves at the base. The warm bronze shades of the logo are reminiscent of the hot climate and hospitable warmth of Sochi.
The creators of the image tried to fit pieces of history, architecture, rich nature and hospitality of the resort city into a single symbol and make it visually recognizable and memorable, while reflecting the most modern design trends.
Logo development the group of companies VDS was engaged, with the participation of representatives of the city administration. It is assumed that the new visual image will be used in the design of the urban environment, applied to souvenirs, and also used in various printed materials dedicated to the city. The logo will visually represent Sochi at various international exhibitions and other events.