Avatars and their outfits create “endless possibilities for self-expresion in the digital world.”
American start-up DressX has announced a collaboration with Meta*, releasing a collection of digital clothing. Soon it will appear in the Avatar store.
Customers will be able to use DressX 3D outfits on all Meta* social media platforms - Instagram* and Facebook* as well as Messenger*.
“Being one of the first builders of the digital fashion industry and having a vast experience creating digital wardrobes for the metaverse, DressX is proud to join forces with Meta and allow people all around the globe to express their personality using a new disruptive set of tools,” commented founders of the company Daria Shapovalova and Natalia Modenova.
According to the co-owners of DressX, the avatars on the platform create "endless possibilities for self-expression in a digital world," where fashion is the universal visual language.
The announcement of the collaboration with DressX comes shortly after the official launch of the Meta* avatar store, which has already partnered with a number of global fashion brands including Balenciaga, Prada and Thom Browne. The company plans to expand its offering through collaborations with fashion brands both in traditional fashion and in a virtual environment. DressX Collections will be updated regularly in the Avatars Store*.
Los Angeles-based DressX is the first international e-commerce store focused on digital fashion. DressX presents its own service allowing to "dress" in 3D clothes from photos and videos. In the summer of 2021, the company officially launched its first AR Fashion app.
* Meta (owns Facebook, Instagram, Messenger) is recognized as an extremist organization and banned in Russia.