The British singer will take part in a number of projects and advertising campaigns for the sports brand in the near future.
The pop star and sports shoes and clothing brand announced on November 17, 2020 that Dua Lipa will be the official ambassador for Puma and will actively participate in the development of the company's relationship with customers. The singer and model is known for her love of fashion, and her fans have been able to see a variety of fashionable looks on her Instagram page.
As the new face of the brand, Dua Lipa will take part in numerous brand campaigns, including advertising and social. Its goal, as stated officially, will be to support a variety of initiatives to empower women around the world. Already in 2021, the singer will lead the Puma She Moves Us project, which aims to inspire and unite women through the worlds of sports and culture.
Fans of the singer and the sports brand can expect many collaborations in the coming months. And the first of these will be that Puma will sponsor Dua Lipa's upcoming Studio 2054 virtual concert, which will feature many famous musicians. The project will be broadcast on November 27 and, of course, the singer will demonstrate several looks in Puma sports shoes and clothes.