On the market today there is just a huge amount of fake clothes from the super-popular Supreme brand.
Experts from the popular German streetwear blog Highsnobiety shared a number of tips to help shoppers avoid fakes.
Street fashion today is a multi-billion dollar industry. and brand Supreme James Jebbia, originally founded as a small skate shop in New York City in 1994, is at the forefront, valued at a billion dollars. It's no surprise that there are so many on the market today. fake clothes of this brand.
The simplest and most effective advice is to buy clothes (regardless of brand) only in trusted stores. But it works only in the primary market, but if you buy Supreme clothes in the "secondary", then you need to be more careful. So, if you're buying from sites like Grailed or eBay, then only buy from sellers with high ratings.
If there is access to purchased clothes, then first of all, experts advise paying attention to its quality. If the product looks like a fake, it seems like a fake to the touch from the outside and from the inside, then there is a very high probability that you really have a fake in front of you. Also, the cost should be too high or too low.
Hoodie with a rectangular red logo on the chest is one of the brand's most popular (and counterfeited) products. Here you need to pay attention to the fact that the logo is sewn in with high quality, even small deviations should cause doubts. You also need to pay attention to the color of the logo - Supreme has a very distinctive one, not too bright, but not too dull.
The inscription itself in the center of the logo should be perfectly even, this can be checked with a ruler. If at least one of the letters is knocked out of the general row, then you have a fake. By the way, especially often in fake things, the last letter “e” is raised, even if by a couple of millimeters. Different spacing between letters is not allowed. Pay attention also to the color of the letters - they should be matte white, but in bright sunlight they may appear grayish.
In fact, the quality of the logo is almost the decisive factor. That's just not every buyer will be able to determine very subtle nuances, such as the shape of the letters, giving out a fake. Modern fakes are sometimes very good at first glance, and not everyone can understand the intricacies of typography.
Some attention should also be paid to the neck tag. The one with the Supreme inscription should be a rich red color, with a clearly visible inscription on it, located on the lower third. Next to the "Supreme" label, a few millimeters to the right, a smaller red "Made In" label should be placed. The distance between them may vary slightly, but it is imperative that the labels are strictly parallel to each other. The tags themselves (including the one on which the rules for caring for the thing are written) must be sewn as neatly as possible and with only one seam.
It is important that all seams are of high quality, if they are uneven, then you are definitely a fake. You should also pay attention to the ties on the hoodie. The originals use flat laces for them that do not extend beyond the logo on the chest.
If the item is released in collaboration with some other brand or famous person, then it will have a corresponding label with a description of the copyright. As for the prints that are often worn by collaboration T-shirts, they must be of very high quality, be resistant to peeling (unfortunately, it is difficult to check the latter in the store).
As for the choice of hats, it is important to remember about the logo, the dimensions of which are always the same - 3.1 x 1.1 inches. The number of seams on the visor is 6 pieces, no more, no less. At the same time, the seams themselves must be of high quality and single, exactly repeating the shape of the visor. The holes along the edges, if the cap is folded, should clearly match.
Counterfeiters are becoming more sophisticated year by year and their products are becoming more difficult to distinguish from the original. Unfortunately, the tips above do not guarantee protection for the 100%. However, following them will still significantly reduce the risk of buying a fake.