Going 30 days out of laundry will not only be good for the environment, but it will also make your jeans last longer.
In order to find out the basic washing habits of people, the company conducted a special study, which resulted in the Make It Last campaign. Electrolux reminds that fresh water is an invaluable resource that we spend extremely inefficiently today.
Jeans are one of the most popular pieces of clothing today. In addition, the production of each pair means the use of huge volumes of water. The water is then constantly used in regular washes. So, it turned out that the Russians wash things at least 3 times a week. Although jeans it is enough to wash once a month - this will not only save water, but also extend their service life. After all, before the 90% jeans are thrown out ahead of schedule only because they were not properly cared for.
The company launched #30dayschallenge, which anyone can take part in. To do this, simply wash your jeans once a month. Experts estimate that this will save up to 315 liters of water per month, which means huge amounts on a national scale. All people who care about the state of the environment are encouraged to participate.
In addition, the company also named several ways that can extend the life of clothing. Particularly in Electrolux it is recommended to use not the usual powders, but liquid detergents, wash at 30 degrees instead of the usual 40 and do not clog the drum of the machine to the limit. The company also calls for more active use of various additional functions that modern washing machines have. So, in most cases, washing can be replaced with steam treatment.