The most popular social network in the world Facebook covers a huge percentage of all Internet users. Online communication in this network has already been chosen by 687 million users. Their number continues to grow every day, although, as analysts note, the rate of influx of users has significantly decreased at the moment.
It is noted that the number of new users per month has been decreasing for the second month in a row. If last year Facebook “came” an average of 20 million people monthly, then in April and May of this year, this figure was 13.9 and 11.8 million new accounts, respectively.
What is the reason for this decline? The main reason is that the majority of potential users interested in such online communication have already set up a page on Facebook, and the new generation is growing up not so fast. What can we say about people who do not have access to the Internet - countries in which the Internet has not yet become a universal phenomenon are unlikely to become “suppliers” of social network users for even a few years.
It is also worth noting the general decline in interest in the acutely popular network in the recent past. Yes, and problems with the confidentiality of personal data did not add Facebook trust of users, many users delete their pages for fear of disclosing private information.