The price tag for the car is set at $430,000 in retail value.
Ferrari has announced it will resume taking orders for the Purosangue luxury SUV, first unveiled in the fall of 2022. The company decided after reporting financial results for the first quarter of 2023 that exceeded analysts' expectations.
When the Purosangue was introduced last year, the automaker faced incredible demand and was forced to temporarily stop accepting orders. The company said it was “literally taken by surprise by the strong interest” in the car.
The new announcement says that with the resumption of orders, deliveries of the SUV are expected until 2026. Such a long waiting period is due to Ferrari's decision to keep Purosangue's share no higher than 20 percent of the total production.
At the same time, it was announced that Ferrari's profit in the first quarter of 2023 increased by 27%. The leaders in sales were the Portofino M, 296 GTB, and 81 Competizione. A total of 3,567 cars were sold, almost 10% more than a year earlier.