Branded mobile phones Fly cannot be called the most popular. However, they are quite well known, because they guarantee the user high quality, attractive functionality at a very conservative price. They are best known in the CIS and developing countries. In this case, consumers are dealing with a "virtual manufacturer" when the British company Meridian Group, deals only with design and marketing - it orders its products from third-party OEM assemblers and then sells them under the brand name Fly.
First phones Fly appeared on sale in 2003 (the brand itself was registered in 2002). The first models were assembled by manufacturers such as bird и sendo. Over the years of existence Fly the list of manufacturers was gradually replenished with other, very well-known names - Sewon, Lenovo, ASUS, Toshiba, Mitsubishi, Inventec, longcheer… originally Meridian Group just "sculpted" on other people's models label Fly and made some changes to the software stuffing. However, since 2008, having absorbed the French WIZ4COM Technologies, the company began to independently design its own products.
|Fly MC170 DS (2 SIM cards)|
One of the most important markets for Meridian Group was and still is Russia. There was even created a separate division - Meridian Telecom.
To date, a significant percentage of models Fly - phones that can work with two SIM-cards at once.