The rapid growth of the luxury market in China has caused interest from the automaker Ford Motor Co. The company expects to start selling luxury cars in the near future Lincoln.
Lincoln vehicles are well known and respected in China. So Ford has every chance to succeed. Official sales should start by the beginning of 214. By then, the automaker intends to introduce several more models.
Interestingly, at the same time, the Lincoln brand is going through far from the best of times in North America, German luxury brands rule the show there. Audi, bmw и Mercedes-Benz. It is possible that entering the Chinese market will help rectify the situation.
However, in China, Ford will have to clash with the same German brands. The manufacturer expects to play on the history of Lincoln, which has almost 100 years, and also on the fact that many famous personalities drove these cars, from sports stars to presidents.