Ford will not just introduce new SUV models, but will turn Bronco into a separate brand.
The intention to revive the Ford Bronco became known back in 2018. Later, the company revealed plans, according to which it was decided to present three models at once - with 2 and 4 doors, as well as a lightweight version of the Bronco Sport. Technical details are still unknown, they will be told on July 13, during the official presentation. But it is known that the developers paid a lot of attention to the off-road capabilities of the new car, which should not only look good on city streets, but also give the owner the opportunity to go into the wild.
Now it has become known about the company's intention not only to revive Bronco by introducing several new models, but also to separate the series into a separate brand. New items will be equipped with their own logo in the form of a galloping mustang, instead of the famous "blue oval" Ford. And to promote the new brand, they use the slogan "Built Wild" ("Created by the wild"). Now the company is busy developing the Bronco Nation online community, and it is also planned to launch various related products. A promotional video has already been presented, in which you can see the silhouettes of new models.
The history of Bronco SUVs began in 1966 and ended in 1996. During these 30 years, 5 generations of SUVs have been introduced to consumers, which have enjoyed very good demand from consumers living both in cities and on farms. The car can be seen in more than a thousand films, it is mentioned in a couple of hundred songs. The series, which was created to compete with Jeep, was decided to be curtailed, since the company considered that it was already frankly outdated and did not meet the requirements of consumers, who were offered the Ford Expedition as a replacement.