Today it was announced that the company Fortune Brands Inc., engaged in the production of various household goods and the production of alcoholic beverages, acquired a well-known brand skinny girlunder which low-calorie alcoholic beverages are produced. The brand is now managed by a division Fortune Brands – Beam Global Spirits & Wine. The details of the deal were not disclosed.
Brand skinny girl was created by the famous chef and TV presenter Bethenny Frankel, who will not leave the project, but will remain its coordinator. The success of the brand was brought by a good idea - to create alcoholic drinks that would contain fewer calories than regular ones. One of the popular products skinny girl - The Skinnygirl Margarita has just 100 calories per serving, making it an acceptable drink for those who are on a diet or just trying to follow a healthy diet.
Fortune Brands owns several dozen alcohol brands known throughout the world, including Jim Beam, Lord Calvert, Canada House and others. And today's purchase indicates that the company is going to increase its presence in the market for low-calorie alcoholic beverages, which are becoming increasingly popular today.