Diversified company Fortune Brands Inc. will soon split into three separate businesses. The company's management decided that the company's brands in the field of alcoholic beverages (for example, Jim Beam), golf products and home products will henceforth be managed and developed independently of each other. The process of splitting the company will take several months.
The beginning of the restructuring processes in the company is associated with the name of William Ackman, whose company Pershing Square Capital Management owns 11 % shares Fortune Brands. This investor is famous for not only observing the activities of the companies whose shares he owns, but also taking active steps to increase their profitability and efficiency.
The company's shares are up 17.6 points in the past two months since Ekman's largest acquisition of its shares. It is assumed that the separate management of brands, whose strategies are radically different, will help increase profit margins and have a beneficial effect on the future of each of the companies.