The police have to exhort the crowd to observe the norms of social distancing.
After the lifting of quarantine measures, large retailers in the UK are facing an influx of buyers. On the first day of opening, June 15, the flagship store Nike on Oxford Street has become a target for thousands of quarantined sneaker lovers. NikeTown has reopened for the first time in three months of shutdown, like many other major stores in London, and is now facing shoppers seeking to capitalize on pent-up demand for fashion brands.

By the time the store opened, about 400 people had gathered at its doors, who staged a real assault on the premises. The crush forced the security services to intervene in the situation, and later the police were called, whose employees maintained order in the queue and urged people to keep a sufficient distance between themselves. To ensure social distancing norms, the number of people who were allowed into the store at the same time was limited to groups of 10 people.
Photo: Evening Standard
A similar situation is observed in stores of other popular brands, including Primark, Next and Sports Direct. Shoppers across England not only line up in huge queues to buy clothes or shoes on the first day of store opening, some of them even spent the night before opening in tents in front of the store.

Once reopened, stores will be required to comply with a number of measures related to preventing the risk of the spread of infection, including the enforcement of social distancing norms, the ban on trying on clothes, the availability of disinfectants in the premises, the transition to contactless forms of payment, etc.