The House of Photography will also open a special gallery and art space.
Japanese manufacturer Fujifilm will open its first concept store in London, showcasing all the brand's latest developments and components, from photography to photo production. The concept of the store was developed with the participation of the retail marketing agency Liberation Build.
The official opening of the House of Photography in the heart of Covent Garden is scheduled for late 2019/early 2020. The concept store will be located on three floors. The retail space will be designed in such a way as to ensure maximum immersion of visitors into the world of photography.
Customers of The House of Photography will be able to test the brand's latest products, including mirrorless cameras and Fujifilm objects, as well as instant cameras and printers. The gallery will present, among other things, the latest development of the company - instax mini LiPlay, which combines an instant camera and a laser printer.
According to Luke Allum, Creative Director of Liberation Build, The House of Photography has the potential to become one of the hottest stores in London and increase the public's love of photography with "wonderful sensory photography."
In a special area, called "an amazing photo shop", the focus will be on creativity in photography - here visitors will have the opportunity to make their own photo books and souvenirs using the presented equipment. Kiosks for instant printing will also be installed here. The main idea of the space is to show people how creative their photos can be, whether they are taken with a professional camera or a smartphone. For customers of the store, a service for renting a professional photo studio for half a day or the whole day will be provided.
The "House of Photography" will also open a special gallery and art space, which will exhibit the outstanding work of photographers using Fujifilm products. It is known that the debut exhibition will feature the work of fashion and celebrity photographer Markus Klinko, who worked closely with David Bowie. The store will host specialized photography and photography workshops, as well as events and workshops on the brand's products.