The automaker decided to create a fundamentally new brand of cars called Zeekr and showed the No. 1 Shooting brake GT model.
Geely is making all new steps in business development. The legendary Swedish brand Volvo, which has been owned by Geely since 2010, is introducing very successful new models and increasing sales around the world. The Polestar brand, which used to be completely in the shadow of Volvo, has also presented very interesting developments, and the latest model even challenged the Tesla Model 3. The time has also come for a new independent brand for electric cars - Zeekr, which the Chinese immediately decided to call a premium.
The first car shown by Zeekr (the Ji Ke model, according to the press release) closely resembles the ZERO EV concept. The automaker introduced this car under the Lynk & Co. brand as recently as January of this year. Most likely, Geely decided to release an electric car under a new brand name because of problems with the trademark. Indeed, the brand name Lynk & Co sounds very similar to... "Lincoln Co." for the whole English-speaking world. Apparently the company has listened to colleagues from Ford, but we'll never know the instinctive state of affairs.
If we distract from the Chinese manufacturer's games with the name of its brand of electric cars, the new Zeekr 001 shooting brake/GT is really worth a close look. Stylish appearance, acceleration up to a hundred in only 4 seconds and more than 400 miles of run on a single charge of 800-volt battery. Plus, it's worth adding the state-of-the-art technology and electric motors, which were developed in conjunction with Volvo and Polestar.
And, oddly enough, the Zeekr electric car is to Geely what Lincoln cars are to Ford.
Namely, a high-end offering that uses economies of scale from the parent company to reduce costs. At the same time, a kind of test bed for new, expensive technologies and dealer programs.
It is expected that the first batch of Zeekr will arrive to dealers in China in the second quarter of this year, and the equipment and prices will be known then. There is no information about deliveries to other countries yet, but electric Zeekr could become a very interesting offer between the popular Volvo C40 and XC60 models.
