The new Givenchy x Disney capsule goes on sale December 16.
Luxury fashion house Givenchy presented a new clothing collection dedicated to the centennial anniversary of The Walt Disney Company. Madeline Petsch, Amber Liu, and Alton Mason starred in the advertising campaign for the collaboration.
The Givenchy x Disney capsule is dedicated to the upcoming New Year. T-shirts, jackets, hoodies, and jeans are adorned with Oswald's image. There was even developed a unique "world tour" for the character, moving from New York and Paris to Tokyo and Shanghai.
Top pieces from the new collab include a red varsity jacket, a bandana print shirt, and brightly printed jeans. Branded accessories with Disney x Givenchy logos complete the capsule.
Walt Disney Animation Studios also created a short animated film using augmented reality as part of their support. It starred Madeline Petsch, Amber Liu, and Alton Mason in the lead roles.
The new Givenchy x Disney holiday collection has been on sale since December 16 in China, Singapore, and Tokyo. There will be a release in the brand's Miami Aventura pop-up store on December 19, and worldwide sales of the capsule will begin on December 30.