Unilever is launching an advertising campaign that will leverage the latest direct-to-consumer capabilities.
The ad will be distributed through NBCUniversal's Peacock video-on-demand streaming service. While watching the video, viewers are invited to say the phrase "Save with Suave" - "save with Suave" - this is the name of one of the many brands under which Unilever produces shampoos, deodorants and other body care products, more than a hundred items in total.
Anyone who does so will automatically receive a $5 discount coupon on their purchase of the named brand. True, provided that the purchase will certainly be made in stores target - a well-known retailer is also involved in this deal with Peacock.
That is, instead of asking viewers to call a toll-free number or visit a website, the company offers a much simpler option for receiving a bonus, moreover, containing a game component. In addition, advertisers have a more effective way to measure customer interest. NBCUniversal itself calls this type of voice advertising "on command" ("on command").
It should be noted that Unilever is not the first to use voice advertising on the Peacock service. Previously, a similar opportunity has already been used for the beer brand Coors Light. Companies also entered into agreements with NBCUniversal for the use of voice advertising Verizon, Subaru and State Farm.
With the explosion of streaming services and the proliferation of all sorts of "smart" devices capable of recognizing human speech, it can be assumed that such interactive advertising campaigns will soon become the norm.