The company included part of Alphabet Inc., which owns the most popular search engine. Google processes tens of billions of requests per month, owning the absolute majority of the search market. nearest competitors (Yahoo! и bing) are an order of magnitude behind it.
Exactly Google first comes to mind when talking about famous brands. A very young company that managed to soar so high in a very short period. But everything was based on one simple, but very interesting idea.
Stanford University graduate students Larry Page and Sergey Brin rightly reasoned that the more interesting an Internet resource, the more third-party links will lead to it. It was to such sites that it was decided to pay more attention when searching. Creation Google did not start suddenly - such a project required considerable investments. Finding investors proved difficult, however, as many expected to see something special and were shown "another search engine." But Lari and Sergey had enough perseverance and charisma, they believed in the future of the contextual advertising technology they invented. The money has been found.
In 1998, after scraping together about a million US dollars, friends registered a new company, naming it after a number that looks like one and one hundred zeros - googol. By the way, in the observable Universe there is nothing that could be measured by it. So to some extent Google swings to infinity. Initially, the search engine was tested, being located on the domain google.stanford.edu. Later, being in beta testing, it processed about 10 thousand requests per day. In general terms, history repeats itself Yahoo!.
The rise began in 1999. The number of requests is already in the hundreds of thousands a day. Contracts are being signed with the giants of the Internet business. The first was sunk into oblivion now Netscape, and then Yahoo!. All this significantly increased the popularity of the new search engine. Already by 2001 Google began to make a profit.
History Google interesting not in itself, but in its existence. She is a new incarnation of the "American dream", a breakthrough "in the spirit of the times." An example of the fact that not all opportunities have been used yet, there is always room for a step forward, opening up new horizons.
Imagine the modern Internet without Google it just doesn't work. No wonder the slang term "google" has become so popular. Moreover, sometimes you involuntarily ask yourself the question “what were we looking for and how did we find anything before?”. And you can't remember the answer. Although Google and not ideal, sometimes you have to resort to the services of other search engines. However, this is true for very exotic requests. For example, in the Asian region, positions Google weak and it is better to resort to the services Baidu (if you do not know Chinese, then it will come to the rescue Google translator).
Google never in a hurry. The company implements many services, but develops them very slowly. But there is something about them that is addictive. After using it for a while, you begin to understand that you can no longer do without gmail, a Google Docs so convenient that you gradually begin to abandon the text editors installed on your computer. And what is only the synchronization of bookmarks in Google Chrome! And so it is in everything - little by little the company captures more and more territories, becoming almost a standard for them.
Introduced at the end of 2008 Google Android, although it initially caused only skeptical smirks, now it aims to compete with such monsters as iPhone OS, BlackBerry OS и Symbian. Moreover, by the number of manufacturers producing devices based on it, OS Android already leading.
Knowing perfectly well that on advertising alone they cannot exist forever, the management Google constantly looking for new interesting ideas. Mindful of their own undertakings, Sergey and Lari willingly patronize, investing in many interesting projects. So, thanks to their participation, a company producing sports electric vehicles appeared. Tesla Motors. Cooperation with HTC has borne fruit in Nexus One – the first smartphone under the brand Google, working, of course, under Android. It is impossible not to mention the constant scientific and medical research, as well as space programs, subsidized by a generous hand. Google. And so on and so forth.
talking about Google It is impossible not to mention one more very important detail. This brand evokes positive associations in most people. For example, from IBM smells of something anachronistic, sprinkled with dust (although in fact this is one of the most innovative companies); Microsoft many thoroughly dislike, although they themselves cannot really explain why. And here Google are received favorably. Everywhere people enthusiastically, as if eyewitnesses, tell stories they have heard more than once about what wonderful conditions are in the company’s office, about magnificent lunches for employees (ridiculed by the famous designer Artemy Lebedev), about irregular working days ... Judicial attacks from various personalities are too zealous of copyrights are unanimously condemned by the majority. All this helps in strengthening a bright image among the public masses. And this is very, very important. The company can look to the future with optimism.
August 2011 was marked by a rather unexpected acquisition - was absorbed company Motorola Mobility (former division Motorola). Thereby Google received production facilities for experiments with smartphones. However, in the end, the Motorola brand went to the Chinese electronics manufacturer. Lenovo.
Part of Alphabet Inc. Google became in August 2015. This was done to simplify the management of the structure, which by that time had grown very much.
Headquarters Google Inc. located in Mountain View, California, USA (Mountain View, CA, USA). Representative offices are located in various countries around the world.
