Google is partnering with Adidas and Electronic Arts to develop a new product under Project Jacquard.
Google is partnering with Adidas and Electronic Arts to develop a new product under Project Jacquard, a project to integrate IT technology into apparel fabrics. The product is expected to be officially unveiled on March 10, 2020.
At present, the details of the Internet giant's new development are being kept under wraps, but it is assumed that the product will be used, including in clothing for football fans. Google on its Twitter account said that it is working closely with Adidas Football и EA FIFA, and the slogan for the new product is "Play while staying connected."
“Stay tuned to our next big premiere! This time we teamed up with @easportsfifa and @adidasfootball on March 10th. The countdown has begun,” commented Google.
Project Jacquard was first introduced back in 2015. The project is one of the key ones in the portfolio of ATAP (Advanced Technology and Projects), Google's division for the creation of advanced technologies. The company is developing device-controlled sensors that are sewn into garments and understand commands based on touch and gestures.
Released in 2017 Levi's denim jacket with Jacquard stuffing, priced at around $200, which allowed wearers to control music on their smartphone and receive traffic updates with the touch of a cuff. The product was designed primarily for cyclists who cannot control their phones while on the road. In 2018, a smart Yves Saint Laurent Cit-e backpack was created, costing about $1000, which also supported user commands through touches on the fabric.
In recent years, Google has been looking to commercialize ATAP-led experimental solutions more commercially. In particular, the Soli project to develop mini-sensors that track the movements of hands and fingers and turn them into commands for gadgets was first integrated in 2019 in Google Pixel 4 mobile phones.