Levi's has officially unveiled new versions of smart denim jackets created in partnership with Google.
Used in production developed by Google jacquard technology. Classic Levi's jackets come in four different designs and come with touch-sensitive panels and a device on the sleeve that allows you to control your smartphone. The new versions are more affordable and more like regular Levi's jackets than the first Commuter Trucker introduced in 2017.
Jacquard is the first full-blown digital technology platform specifically built for smart apparel, footwear and other essentials. The technology allows fashion brands to integrate smartphone connectivity and “digital experiences” into their products.
The standard Trucker Jacket is priced at $198 at Levi's retailers and the brand's online store, while the insulated Sherpa Jacket is priced at $248. By comparison, the first Commuter cost $$350. However, compared to the classic model, the smart denim jacket is still more than $100 more expensive.
Unlike the first model, created specifically for cyclists, the new jackets are closer to the classic versions of Levi's. The creators of the new models managed to significantly reduce the Bluetooth module built into the sleeve, as well as refuse to weave Jacquard threads sensitive to touch into the sleeve itself. Instead, a small piece of innovative fabric is inserted into the cuff of the jacket's left sleeve.
The new version also uses improved algorithms to avoid accidental hand touches to the sensor. So the physical difference between the new tech jacket and the regular Levi's jacket is now just that its left cuff is slightly stiffer and features a control button.
The Trucker Jacket and Sherpa Jacket models allow you to program up to four gestures that will perform a dozen different popular commands on your smartphone - play music, answer calls, take photos and mark on the map, receive notifications, get details of Uber orders, and more. functionality is possible using a special application.