Google Inc. acquired AdMob

World's largest mobile advertising deal announced: Google Inc. acquired admod (advertising system for mobile devices). The deal amounted to 750 million US dollars.

This step is due to the fact that more and more users use the Internet using their smartphones and even regular phones. Now Google will place its ads on mobile versions of sites, AdMob allows advertisements to look adequate on small screens, while maintaining graphics and fitting into a simplified design, and directly in applications designed for smartphones.

Even though the profit AdMob , by the standards Google , is not large, for the corporation this is another step in a new direction, entering a new promising market.

Anna Sheremetyeva

The united editorial board of Next-Brands.Com, we write about brands and trademarks. Area of interest: marketing, advertising, trends, technology, retail.