Another deal announced Google – purchase of a virtual trading platform like.com. On this highly popular resource, shoppers could select shoes, clothing, accessories, and home items and then go to the retailer's page. Such Internet resources have gained wide popularity all over the world, their common name is trading platforms or trading systems.
A feature of the resource is that it presents a “difficult” product for sale on the Internet - fashion items and accessories, it is believed that, unlike books, CDs and similar products, clothes and fashion accessories need a special type of supply and a special system visual search, it was these features, in the first place, that interested Google Ink. Technology is expected to like.com will be used in the Google Product Search system.
The transaction was officially confirmed by representatives of the companies on August 20 this year. The financial details of the agreement were not disclosed, but it is known that it is about $100 million. It is assumed that at first the resource management will be carried out offline, by the former specialists, but all technologies and developments will be available to engineers and developers Google.