Representatives Google announced another acquisition designed to expand the search giant's advertising holdings. Information Week. Project purchase agreement reached Teracentspecializing in online advertising. Technology of interest Google, was developed in Teracent and is a service that composes advertisements on your screen from a huge number of elements.
Thousands of pieces (certain pictures, colors, text messages) are collected in a kind of library and, depending on the characteristics of the user (at what time, from where and on which site the user came), the same advertisement will look completely different. So-so, knowing everything about the user, changing the final product with lightning speed, an automatic designer, whose iron embrace is impossible to evade.
Extension Google proceeding at an accelerating pace: in November alone, three companies were acquired – Teracent, Gizmo5 и AdMob. It looks like the search giant has seriously taken up the conquest of new territories of the advertising market and does not intend to stop.