Connoisseurs of strong drinks will be able to try the famous brand's vodka with watermelon, strawberry and peach flavors.
French brand Gray Goose, owned since 2004 Bacardi, is known worldwide as a producer of high quality vodkas. Now connoisseurs of this drink will be able to try new varieties of vodka from the brand, enriched with fruit and vegetable aromas. Including combinations such as watermelon and basil, strawberry and lemongrass, as well as peach and rosemary.
Gray Goose's Essences line was the brand's first foray into the flavored vodka market, as well as a response to the growing trend among users to make their own cocktails at home. The brand offers a variety of flavors and aromas in addition to the classic vodka taste to make this task easier for customers.
An advertising campaign has been launched to support the new product line, which will be promoted through both traditional and digital channels. The start of the campaign was a high-profile debut - a one-minute commercial that viewers could see during a television show that preceded the Oscars.
The plot of the video is based on the fact that a girl who left the cafe on the street passes by a flower shop and notices flower petals dancing around her, reacting to her movements. She continues the dance, plunging into some parallel world. The flowers in the video are meant to represent the natural ingredients of the new vodka line.
Gray Goose worked with creative agency MullenLowe LA to create the commercial. In addition to the first video, the campaign will also include various digital and physical creative elements that will be introduced throughout the spring and summer. All of them will be united by a single theme - immersion in a world filled with bright colors and aromas of the world of flora.