The experiment takes place in Gucci flagship stores in LA, NY and other cities.
Italian luxury fashion house Gucci is conducting an experiment and starts accepting cryptocurrency in some stores in the United States. In the future, the company plans to extend this practice to all stores in North America.
For now, Gucci clothing, shoes and bags can be purchased by paying in cryptocurrency in the brand's flagship stores in Los Angeles, New York, Las Vegas and other cities.
Gucci expects to introduce all stores to accept bitcion, etherium, dogecoin, shiba inu and other currencies as payment. The funds received will be converted into fiat currency, the company said.
Previously, a number of large U.S. companies have tried to start accepting cryptocurrency, but have encountered difficulties due to technical problems with suspected money laundering and possible charges of tax evasion for U.S. residents.
In particular, Tesla had to stop selling its electric cars for bitcoins under pressure from U.S. authorities after it became clear that consumers would have to incur additional disclosure costs as part of an anti-money laundering campaign. In Thailand, a developer began selling apartments for cryptocurrency, but the initiative was also scrapped after local authorities began to suspect potential buyers of money laundering.