Others include Balenciaga, Valentino, Louis Vuitton, Dior, Miu Miu, Fendi, Diesel, and Burberry.
Luxury brand Gucci topped the prestigious "World's Hottest Brand" ranking for 2022 presented by Lyst. Following the results of the past three months, the fashion house has removed from the top of the former leader - Balenciaga, who occupied the first line for three quarters in a row.
Balenciaga has truly dominated the hottest fashion brand rankings with recent successful collaborations with Fortnite, The Simpsons and Kanye West, as well as stunning looks from the MET Gala.
Also, Gucci has had a great year, with the House of Gucci movie and adidas collaborations, as well as the "Cosmogonies" Resort 2023 and "HA HA HA" collections.
At the same time, the fashion house invested in the development of digital projects with the creation of a virtual city on the Roblox platform and the Oura smart ring. He also pleased his fans with collaborations with Snoop Dogg and Jared Leto.
Valentino, Louis Vuitton, Dior, Miu Miu, Fendi, Diesel and Burberry took places from third to ten in the ranking of the most popular fashion brands. The top 20 according to the Lyst Index also includes Versace, Nike, adidas, LOEWE, Dolce & Gabbana, Saint Laurent, Bottega Veneta, Moncler, Off-White and Jacqeumus.
Gucci and Balenciaga have remained at the top for the past five years, both among consumers and among insiders. To date, the two brands provide 21% of the total score of one of the most prestigious fashion indexes.
