The world's largest manufacturer of toys and board games will buy the company that created the animated series "Peppa Pig".
The American toy company Hasbro has officially announced its intention to take over the Canadian studio Entertainment One, which, among other things, owns the rights to the Peppa Pig animated series. It is already known that the deal will cost $4 billion and will be closed by the end of 2019.
The eOne takeover will give Hasbro access to new preschool entertainment brands, most notably Peppa Pig. This animated series, first presented in May 2004, has been translated into 40 languages and shown in 180 countries around the world. Other entertainment shows produced by the studio include Tractor Tom, PJ Masks, Humf and a number of others.
Hasbro said they have high expectations for the deal. According to them, this acquisition "improves the company's growth prospects and enhances long-term profitability." Meanwhile, the announcement of the deal sent Hasbro's stock down 4%. On the other hand, eOne shares jumped in price immediately to 30%. However, Hasbro's shares this year showed a significant increase in 41%, the company significantly exceeded all Wall Street analysts' expectations.
Hasbro is the world's largest manufacturer of toys and board games. The company has the rights to manufacture toys under brands such as My Little Pony, Pokemon, Star Wars, Transformers, Mr. Potato Head and a number of others. It also produces board games such as "Monopoly" (sales of this game are even inscribed in the Guinness Book of Records), Jenga, Dungeons & Dragons, Scrabble and others.