Company Heineken announced a change in corporate identity. The logo of a well-known beer producer will be changed, and the old logo will remain only on beer bottles. With these changes, the company emphasizes its development, because in addition to Heineken, the company's portfolio already includes more than 250 beer brands, and seeks to separate the corporation itself and the Heineken beer it produces.
In the new logo, which will now appear on all official documents and corporate symbols, all letters of the word Heineken will be capitalized, and the red star will move to the upper left corner of the name. In its press release, the company emphasizes that it was in this style that the logo was designed. Heineken at the very beginning of the company's existence, since 1864 - in this way the value of traditions is emphasized and respect for the historical heritage is expressed. The new corporate identity will be fully introduced by the company from October 2011, the change of the logo can already be seen on the corporate website of the company.
The new corporate identity was developed by a design company VBATwhich is located in Amsterdam.