Company Heineken announced a change in corporate identity. The logo of a well-known beer producer will be changed, and the old logo will remain only on beer bottles. With these changes, the company emphasizes its development, because in addition to Heineken, the company's portfolio already includes more than 250 beer brands, and seeks to separate the corporation itself and the Heineken beer it produces.
In the new logo, which will now appear on all official documents and corporate symbols, all letters of the word Heineken will be capitalized, and the red star will move to the upper left corner of the name. In its press release, the company emphasizes that it was in this style that the logo was designed. Heineken в самом начале существования компании, с 1864 года — таким образом подчеркивается ценность традиций и высказывается уважение к историческому наследию. Новый фирменный стиль будет полностью введен компанией с октября 2011, смену логотипа уже можно увидеть на корпоративном сайте компании.
The new corporate identity was developed by a design company VBATwhich is located in Amsterdam.
