Dutch beer brand Heineken в рамках формирования глобальной маркетинговой стратегии осваивает новые способы продаж — площадкой для предложения фирменных товаров потенциальным покупателям станет социальная сеть Facebook.
Multi-million audience Facebook is considered by marketers as an ideal environment for increasing brand popularity and promotion. Users of the social network will not only get the opportunity to buy clothes and other goods under the brand Heineken, but will also be able to influence the range offered, online shoppers will decide what they want to buy.
Heineken intends to merge its pages into Facebook into one, enhancing brand influence. The video channel of the brand on YouTube. Much attention is planned to be paid to the company's website, which does not yet fully meet all the requirements for a site belonging to a world-class brand. Not only the company's Internet presence will be standardized, the entire marketing strategy will be revised. Heineken is determined to become a global brand and strengthen its global presence.
