The product is made from ingredients used in the production of ketchup.
Food giant Heinz is developing a tattoo pigment. The Brazilian creative agency SOKO and tattoo ink manufacturer Electric Ink is the project partner.
To create a special red pigment, Heinz uses the same ingredients that are used to make ketchup. The initiative is being implemented as an alternative to harmful pigments amid numerous bans and restrictions on their use.
The company said it has decided to create a new red ink based on its official Pantone color to meet the demand for fan-made tattoos. In 2019, Heinz held an auction for ketchup bottles modeled after Ed Sheeran's tattoos.
“A quick search of photos and hashtags on social media makes it obvious that Heinz fans love getting tattoos of our brand and products,” the company commented. “Obviously, we had to do something extraordinary for them and, as a result, offer a new alternative to solve the problem of harmful pigment ingredients.”
Along with releasing its own inks, Heinz also enlisted five renowned tattoo artists from Brazil to create 57 original Heinz tattoo stencils, which will be available online for everyone.