Sales of the new models have already started in some countries.
The cult character of Japanese pop culture Hello Kitty took part in another fashion collaboration. Brand owner Sanrio has partnered with adidas.
As part of the collaboration, three models of sneakers were created with a well-recognized silhouette of an anthropomorphic white cat of the Japanese Bobtail breed.
The first model is white with a Hello Kitty head on the side. The second pair are black and white sneakers with red velcro closures, embellished with white circles and a small character graphic on the side. The collection is completed in a black suede model with red and pink laces, white polka dots and Hello Kitty signature tongue.
Each pair comes in a branded box with a tag featuring the iconic Japanese character wearing a classic adidas tracksuit. Sales of the new models have already begun in some countries, while the U.S. release date has not yet been announced.