Well-known online travel agency hotels.com allocates funds for a new advertising campaign and seeks professional partners from advertising firms. The site intends to increase the awareness of potential customers about its services. The reason for this is the increased competition in the niche of travel web resources.
For advertising in the UK hotels.com uses its own marketing team, most of whose activities are focused on the organization of "digital" advertising campaigns - banner advertising on the Internet and advertising in social networks.
In a recent travel agency campaign, clients were encouraged to take a short vacation and then share it on the pages Twitter, as well as posting videos on YouTube.
The winner won a free trip to Rio de Janeiro and the three finalists received vouchers from hotels.com for 200 pounds each.
The site is also used by the agency MPG to manage their sponsorships. Not so long ago, for example, an agreement was signed to sponsor a weather forecast London Weekend Weather on the channel ITV1.