Well-known online travel agency hotels.com выделяет средства на новую рекламную кампанию и ищет профессиональных партнеров из числа рекламных фирм. Сайт намерен повысить степень осведомленности потенциальных клиентов о своих услугах. Виной тому — возросшая конкуренция в нише туристических веб-ресурсов.
For advertising in the UK hotels.com uses its own marketing team, most of whose activities are focused on the organization of "digital" advertising campaigns - banner advertising on the Internet and advertising in social networks.
In a recent travel agency campaign, clients were encouraged to take a short vacation and then share it on the pages Twitter, as well as posting videos on YouTube.
The winner won a free trip to Rio de Janeiro and the three finalists received vouchers from hotels.com for 200 pounds each.
The site is also used by the agency MPG to manage their sponsorships. Not so long ago, for example, an agreement was signed to sponsor a weather forecast London Weekend Weather on the channel ITV1.
