After a sharp leap forward, the Taiwanese company HTC the problems caused by the rapid growth. That immediately affected the income of the smartphone manufacturer, which, moreover, was criticized for being too monotonous in its lineup.
The head of the British division of HTC Phil Robertson (Phil Robertson) said that the company will radically change its development policy in 2012. He acknowledged that the number of devices released last year was clearly excessive. The manufacturer literally every month presented a new "flagship". At first, it simply confused consumers, and later it even began to cause outright ridicule.
Now it has been decided to abandon the stamping of devices that are almost identical and misleading consumers. Robertson promised that in 2012 the company will release only really interesting models that will be able to compete. iPhone и Galaxy.
Last year HTC outperformed by market capitalization Nokia и R.I.M.. In the same year, the company will have to exert all efforts, as competition in the smartphone market promises to intensify even more. Experts expect that many unique devices will appear on the market this year. In particular, such as the iPhone 5, from which very, very much is expected.