The brand under which various children's hygiene products are produced. Belongs Kimberly-Clark Corporation, which owns many innovative developments in the field of children's hygiene (these are Velcro fasteners on diapers, and special breathable materials that allow the skin to breathe, and some other similar solutions). It can be boldly stated that HUGGIES - one of the most famous brands in the world, everyone has heard about it, and not necessarily parents with small children.
Development of disposable baby diapers Kimberly-Clark Corporation started back in 1968. This process was not easy and took a whole decade. First on sale HUGGIES appeared in 1978. The brand name can be translated as "hugs".
These were not the first disposable diapers in history. But their high quality and aggressive advertising played a role, by 1982 HUGGIES became one of the most popular diapers in the US. And after a few years, they managed to take a leading position among hygienic children's products, costing above average.
Gradually Kimberly-Clark Corporation began to expand the range of not only the diapers themselves, but also to produce under the brand HUGGIES other types of hygiene products - wet wipes, disposable sheets, skin care products, disposable washcloths and much more. So, in 1989, the first panty diapers for potty training appeared. Huggies Pull Ups, in 1994 the range was expanded with diapers for older children (Huggies GoodNites и DryNites, for boys and girls), and 1998 was marked by the appearance Huggies Little Swimmers - panty diapers in which you can swim. Kimberly-Clark Corporation one of the first to launch the production of diapers, which are not just white, but have an attractive design. To date HUGGIES - the only brand with such a wide range.
By 2001 hygiene products HUGGIES used by almost half a billion people around the world. Its production has been established in three dozen countries.
By the way, in this article Learn more about the history of disposable diapers.