The aim of the collection is to encourage everyone to connect with their emotions.
German fashion brand Hugo Boss has announced its first collection of animated tokens. The presentation of the project called "Embrace Your Emotion" will be held in early November 2022.
“This partnership sees HUGO take a major step forward in its exploration of the metaverse, as the launch of its first-ever NFT collection marks another significant milestone in the global refresh of the brand in 2022,” commented Hugo Boss.
The collection will include 1,001 animated 3D items, including five special NFTs that embody the five main emotions through animated characters - joy, sadness, fear, anger and love. A separate token, which will be sold at a charity auction, will unite all five characters of the issue.
500 tokens will be donated to buyers of exclusive Hugo Boss t-shirts, while the remaining 500 will be given away to NFT holders from other Imaginary Ones projects, as well as participants in competitions that will be held on the social networks of the Web-3 company.
“The aim of the collection is to encourage everyone to connect with their emotions, and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being,” noted in Hugo Boss.