The collection, created from recycled materials, includes twelve items.
South Korean automaker Hyundai has announced the release of its annual “Re:Style 2021” clothing collection, created using recycled car materials.
In its fashion project, Hyundai uses the principles of sustainable development by collecting materials and waste from the production of cars. The new Re:Style 2021 campaign launched in Paris and Seoul with the support of L'Eclaireur and Boontheshop.
In this way, the automaker aims to demonstrate a growing commitment to environmentally friendly production, creative collaboration with third-party partners, as well as interaction with environmentally conscious consumers.
“With this year's third annual Re:Style celebration, Hyundai Motor Company continues its commitment to promoting 'progress for humanity', the vision and purpose of its brand,” commented Thomas Schemera, Director of Global Marketing at Hyundai.
Available at L'Eclaireur and Boontheshop, the collection includes twelve pieces of clothing - sports jackets, hoodies, zip-up sweatshirts, cropped and long trousers. All items are sold in limited quantities.
Stores will sell the collections only until October 27, online items will be available for order until November 10. It is known that the proceeds from the sale of the collection will be directed to various charitable programs around the world.