A Swedish manufacturer of furniture and home goods and an American chain of pizzerias have created a new product that will seem like a joke to some, and a brilliant invention to others.
Meat balls, or meatballs, from IKEA have already managed to gain popularity around the world and become a symbol of Swedish cuisine. And now some fans of this product have a unique opportunity to try it as a pizza topping.
New Menu Item - Swedish Meatball Pizza will only be available in restaurants Pizza Hut in Hong Kong. The unusual dish will be available for a limited time starting March 2. The pizza will feature the classic Pizza Hut crispy base topped with tomato sauce, topped with mozzarella cheese, seasoned with pepperoni and garnished with whole meat balls.
The advertising campaign for the new dish began with a funny photo posted on the Facebook page of the Hong Kong division of Pizza Hut. On it, a pizza delivery man accidentally fell asleep in the office. IKEA. And later, in joking comments from the IKEA and Pizza Hut pages left to the photo, the idea of creating a new pizza arises. Soon, a photo of the product itself appeared on the page of the pizzeria chain with an invitation to order a novelty for customers in Hong Kong.
This is not the first time Pizza Hut has been involved in unusual collaborations with other brands. And often new products turn out to be quite popular, albeit for a short time, among those who like to try something unusual. So the attention of buyers was undoubtedly attracted by the recently introduced chicken popcorn pizza, created in collaboration with KFC. Most likely, pizza with meat balls will also not go unnoticed by fans of unusual dishes.