For the first time, IKEA Family Club members will have the opportunity to spend the whole night in their favorite store.
People in the world are usually divided into two types: some simply like IKEA, others are so in love with it that they seem ready to live under the roof of one of the yellow and blue stores. For those who belong to the second group, the Swedish giant has made a special offer for one extraordinary night. To celebrate World Sleep Day, which falls on the last Friday before the vernal equinox, there will be an IKEA Swede Dreams Sleepover promotion for IKEA Family cardholders in the US. For the first time, club members will have the opportunity to spend the whole night in their favorite store.
An event for fans of Swedish furniture and meatballs will be organized on March 13th. To date, it is known that Swede Dreams Sleepover will be held in two IKEA stores in the United States - in Brooklyn and in the city of Costa Mesa in California. There may be too many participants in the event, so IKEA has decided to invite a limited number of people to the party. To do this, a section with a special online lottery with invitation cards has been opened on the company's website. In addition, each lottery winner will also be able to take one guest with them.
The media repeatedly appears information about how IKEA customers try to spend the night in the store, hiding from the staff before closing. But this time the company will offer its visitors something more. World Sleep Day will feature unique games and family entertainment in stores for those interested in healthy sleep every day. The program includes activities based on the ASMR effect, a “quiet” disco with headphones, master classes on sleep and much more.
However, for everyone, IKEA is not limited to holding a one-day promotion on March 13th. IKEA After Dark events are also taking place across the country, where experts educate visitors about the possibilities of healthy sleep. Separate workshops, games and other activities, as in Swede Dreams Sleepover, but on a more limited scale, will take place throughout the month in other IKEA stores in the USA. Additionally, it is reported that during the National Sleep Week, from March 1 to March 8, buyers in New York and Los Angeles are waiting for special offers and surprises.