It is stated that buyers without cars are gradually becoming a new megatrend.
Historically Stores IKEA was a simple box, with an impressive parking lot where shoppers line up to fill the trunks of their SUVs with purchases. But times are changing and in many countries people are starting to phase out cars and are unable to travel outside the city on a regular basis. And this is one of the reasons why IKEA is increasingly focusing on small format stores within the city, where parking is not required. People love to go shopping, they love to look at and test things, which is impossible to do on the Internet. Well, if they cannot come to the store themselves, then the store must come to them.
The new IKEA in Vienna is aimed at pedestrians, cyclists and people coming by subway, whose station is connected to the store. Anything too large to carry will be delivered within 24 hours. But the business will not be limited to the furniture trade, it is expected that the store on the Westbahnhof will become a meeting point for the entire district. To do this, there are spaces for relaxation and getting new impressions.
Instead of a boring box, IKEA decided to build something really unusual and turned to architects from the local studio querkraft architekten for this. And although the finished building is still rectangular in shape, it looks like a place you want to return to. According to the developers themselves, the design of the building "reflects the IKEA brand - friendly, open, non-standard and laid-back."
The outer part of the building most of all resembles shelves, with flowerpots with plants placed on them, of which there are a lot. The rooftop terrace, which is open to the public, the greenery on all surfaces of the façade, the café and the beautifully designed outdoor area, is more of a meeting place than just shopping. In addition, such a building will become a real decoration of the area. And the company's expectations that people will willingly visit this store during their leisure hours look more than justified.