The cost of the Impossible Sausage product turned out to be one third higher than that of an ordinary meat sausage.
American company Impossible Foods, which specializes in the production of meat substitutes, began to supply American supermarkets with its own sausage made from plant-based ingredients.
A new product for the market was made from soy legoglobin based on genetically modified yeast. Sausage is supplied to retail chains under the Impossible Sausage brand.
According to the manufacturer, the product contains 30% fewer calories than traditional sausage, and almost one and a half times less fat. In addition, Impossible Foods uses 79% less water to produce. As a result, its retail price is 30% higher than regular sausages.
Sales of the first Impossible Foods products started in US retail stores in the fall of 2019 after receiving the necessary approvals from regulators. In the following years, plant-based burgers appeared in other markets, including Russia. In the US today, products are available in more than 20,000 stores. At the same time, the consumption of artificial meat in restaurants is growing, mainly in the largest fast food chains.
At the end of 2020, Impossible Foods revenue tripled against the backdrop of rapidly growing demand for meat substitute products, and the company noted that grocery retail is becoming an important part of its business. It is expected that in the future, product sales in retail chains will account for more than 50% of the company's revenue. At the main competitor of Beyond Meat already today 75% of goods turnover provide sales in shops.