The automotive brand is focusing on opening Porsche Studios and outlets in the Porsche NOW format.
German automaker Porsche is changing the way it interacts with customers by opening pop-up stores around the world. New outlets under the Porsche NOW and Porsche Studio pup-up brands are a kind of attempt to unexpectedly “meet” customers in the best locations of big cities.
According to Marco Kahn, Director of Retail Sales at Porsche, the innovative formats offer easy access to the brand and are “perfect for developing contact opportunities with new target groups”.
Porsche expects to open both permanent Porsche Studio stores and pop-up outlets in the Porsche NOW format in the coming years.
Experts note the timeliness of the actions of the car brand, which seeks to meet the needs of customers, and not just build large car dealerships and wait for buyers.
The innovative formats offer exclusive Porsche experience, VR product testing, and enhanced lounges for vehicle selection and customization.
Temporary Porsche NOW showrooms opened in 2021 in both Zurich, Switzerland and Jeju Island in South Korea. Today, Posche operates more than 20 pop-up stores in 23 countries around the world. In addition, new openings are planned in the US, specifically in Portland in the spring of 2022.